The Brief
COVID-19 hit cafe and restaurant owners hard, with the hospitality industry was heavily affected. Hey You was looking to boost their customers morale, and get their community sharing and talking.
The Solution
A social content series, profiling a series of cafe and restaurant owners on their journey throughout COVID-19 on things they did to keep their restaurants doors open. The campaign aimed to be equal parts entertaining and informative, as each location included useful-yet individual tips, tricks and thoughts.