Hey You was looking for a fresh creative direction to give back to their customers and share their stories with the community.
The Brief
COVID-19 hit cafe and restaurant owners hard, with the hospitality industry was heavily affected. Hey You was looking to boost their customers morale, and get their community sharing and talking.
The Solution
A social content series, profiling a series of cafe and restaurant owners on their journey throughout COVID-19 on things they did to keep their restaurants doors open. The campaign aimed to be equal parts entertaining and informative, as each location included useful-yet individual tips, tricks and thoughts.
Cost Saving Solutions
The suite of content that was created, enabled Hey You to showcase their love and care for their customers without digging too deep into their pockets. Using the templates and assets we supplied - ultimately allowing Hey You to streamline their future marketing efforts and easily update and produce their own video stories for future campaigns.

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