Do I really need to explain what it is?
Imagine if you didn't have to read all these words, and you could just watch a video and take the WHOLE thing in at once. Explainer videos communicate your message in a succinct and clear way. From what you do, to how you help customers and why they should choose you... They are an easy point of entry for people who don't otherwise know about your brand.
Now, for why you need one...
Think of explainer videos as speed dating for your business. They're fun, creative and engaging, making things easily understood with a consistent message to all your clients. Take the guesswork out of explaining a service or product with a short and informative explainer video.