Lottie Animations

Product videos are a powerful form of content as they can sell products in ways no other content can. The best part is that it doesn't need to be long and gives the viewer the information they need in the most concise way possible.
Product videos have the ability to gain potential customers:
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• Demonstrate clearly and result in purchases
• Increase conversion rates
• Increase in traffic to your site
• Assist in ranking better in search engine results and SEO

Product video animation is a great way to showcase your product. It has the power not only to convey the look and feel of your product but also to give an insight into how it works.

Live action shows no ambiguity, demonstrating exactly what you're getting, how to use it and how it can fit in your lifestyle.

Ultimately, your answer depends on what you are trying to achieve with your video and how easy it is to show it live action. Product videos are a great way to increase conversion rates and drive traffic to your website. They provide customers with the opportunity to see the product in action and answer any questions before making a purchase.

Product demos are an effective video strategy to introduce a product, show its use cases and how to use it. A demo video should be well-made, easy-to-follow, and provide accurate information about what viewers can expect from using the product in their own life so that they know if it is worth buying or not.

A study shows that the conversion rate for e-commerce websites with product demonstration videos is 2x higher than those without such video content. Product demonstration videos help to break up the monotony of scrolling through lists of products and offers, which in turn makes it easier for customers to find what they are looking for which increases sales.

From product demonstrations and promotional videos highlighting a product feature on social media, to a how-to video, unboxing video or an explainer video on your website or product page. You can even capture customer testimonials using your product-in-action or use an animated product video... their many ways to use videos to highlight and sell your product. Video marketing is one of the most effective ways to sell your product