In today’s digital world, videos are one of the most effective marketing tools for businesses. With the help of videos, businesses can reach their target audiences, promote their product or service and engage viewers in more effective ways.
Marketers are able to create high-quality videos that grab attention and engage viewers, using interesting stories or visuals. But it's not just about making one video, but instead making several videos with different content and messaging. This is just one of the many mistakes made by companies when it comes to creating marketing videos.
But first, what exactly is a marketing video and why should you use them as a part of your marketing material?
What is a Marketing Video and What Are the Benefits of Using It?
A marketing video is a short, engaging, and informative video that can be used to communicate a brand’s message in an entertaining and memorable way. With the help of marketing videos, businesses can boost brand awareness, increase website traffic, and generate more leads.
Marketing videos can be used in various ways, such as creating tutorials or product demonstrations, announcing new releases or events, showcasing customer testimonials or success stories, or providing educational content on topics related to the business. By leveraging the power of visuals and sound, businesses can create captivating videos that will help them reach their target audience more effectively than traditional methods of advertising.
Marketing videos can be difficult to create without making a few mistakes. Here is a list of the 5 most common errors that you should watch out for when producing these kinds of videos.
Mistake 1. Not having a clear objective for your marketing video
Mistake 2. Not having a clear call-to-action
Mistake 3. Bad production quality
Mistake 4. Too much text or too little text
Mistake 5. Only making and relying on one marketing video
Mistake 1: Not Having a Clear Video Objective
When it comes to making videos, anyone can pull out their phone and press record. But when it comes to shooting videos that people will actually watch, you need a clear video objective.
Ask yourself some of these questions:
- Why are you making a video and what should it be showcasing?
- How do you want people to feel whilst they are watching your marketing video?
- Do you want to entertain, educate, excite or something else?
This mistake is the most common one and it is easy to avoid. Make sure that you know what your video's objective is before you start filming. This will help you create a more focused and cohesive marketing video.
Mistake 2: Not having a clear call-to-action
It’s one thing to make a video and to get people to watch it, but have you thought about what your audience should do after they have watched your marketing video?
A call-to-action is an action that you want viewers to take after watching your video. Some examples of these are subscribing to your channel, signing up for a webinar or buying a product from your store. It's important to have one of these in every marketing video so that viewers know what they should do next after watching.
Mistake 3: Bad production quality
Quality can make a huge difference between success and failure, regardless of the content or messaging.
We are human and it is our job to judge. If the video is fuzzy or blurry, we won’t watch it. If the sound is horrendous or there’s too much background noise, we’ll press skip. If the colour is wrong, or the framing isn’t clear, we’ll keep scrolling. This is why production quality matters.
By spending a little more time and money, you can create marketing videos that people will watch and enjoy. And if they enjoy it, they will talk about it and maybe even share the video with their friends. And so the ball starts rolling and the message is spread, getting your product or service in front of as many people as possible for the right reasons.
Mistake 4: Too much text or too little text
When it comes to marketing videos, one of the most common mistakes that companies make is either having too much text or too little text. Too much text can be overwhelming for viewers and can cause them to lose interest in the video. On the other hand, too little text can make it difficult to convey the message of the video clearly.
When creating a marketing video, it is important to strike the right balance between visuals and words. The visuals should be used to capture attention and keep viewers engaged while using words to explain what’s happening in a concise way. This will ensure that your message is conveyed effectively and that you don’t lose your audience’s attention.
Mistake 5: Only making and relying on one marketing video
This last one is a big one. This mistake is very common and most businesses don’t even know about it.
Picture this scenario…
Imagine you scroll through social media and you are served a video about a product through sponsored ads. You think to yourself ‘that’s cool’ and then you continue to scroll down. Now a day or two later, with retargeted advertising, you are served the same video. You will still be thinking to yourself ‘that’s cool’, but you still probably won’t do anything.
Now imagine the scenario differently…
You’re scrolling through social media and you see the ad. A day or two later, you are served with a different ad about the same product, showcasing a different benefit for you.
You click through to the website and you see an explainer video educating you on what the product is, how it works and how it can benefit you. You’re nodding your head, thinking ‘I want this’. So you go and check out reviews and there are testimonial videos of others sharing their experiences. And just like that you’ve bought the product.
With so many products or services providing either the same or similar benefits, it’s not easy to break through the noise. By placing only video out there, you are putting all your eggs in one basket. In the second scenario, you can see that there are 4 different videos being used for different reasons. Plus, the first two videos that were advertised on social media, would have many versions, resolutions, shapes and sizes, depending on the social media platform.
All of this might sound like a lot, but what you are trying to do is build your brand awareness convert more customers with videos. After all, the more leads you can generate, the more chances you have of converting them into customers.
The easiest way to get started creating marketing videos
Creating marketing videos is one of the best ways to promote your business and engage with your customers. However, it can be daunting to get started. Fortunately, there are some easy steps you can take to make the process easier. From choosing the right messaging to finding the right music and graphics, this guide will help you get started creating marketing videos quickly and easily. With those few simple steps, you'll be able to create stunning videos that will help you reach your target audience and increase your sales.
By avoiding these five common mistakes, you can ensure that your marketing videos are more engaging and effective in reaching out to potential customers. Your business can save money and time, creating brand awareness and generating leads faster with more effective marketing videos.
Start creating effective marketing videos today
If your business wants to start making powerful and creating marketing videos that tell their story, then get in touch. We’re corporate video production Sydney experts. We’re more than happy to share our advice!