A well-animated video can illustrate the idea behind a product or what it does in a way that’s more exciting and engaging than an article or another form of content. From behind the scenes videos on how something works, animated explainer videos are an important part of a brand's story and their video marketing. But let me explain.
What is an Animated Video Explainer?
An animated video explainer is a short and informative video that explains how a product or service works, in a way that is easy to understand for your target audience. They are typically 2-3 minutes long, but some more intricate videos maybe longer.
Animated videos are an excellent way to grab the attention of the viewer and keep it. They are also one of the most popular forms of online marketing because they are more persuasive than other marketing methods.
Why you need an Animated Video Explainer
This type of content can be used both online and offline for educating potential customers about your product or service. Brands like Airbnb, Slack and Spotify have already had huge success on YouTube with their animated videos.
With the power of animation videos combined with an engaging storyboard and voiceover narration, these little clips can go a long way in helping you communicate the benefits of your company's services in an entertaining way.
Benefits of explainer videos
Animated explainer videos are a powerful marketing tool that can help you create leads and new business opportunities. They can educate your audience, explain complex concepts, increase website traffic and so much more!
There is even a possibility to increase conversion rates by as much as 80% after implementing an explainer video on your landing pages.
There are a number of benefits to using explainer videos in your marketing strategy:
- Animated videos explain the complex in a simple way
- They are cost-effective and can be made remotely
- Explainer videos give you the opportunity to reach a lot more people around the world, irrespective of their language or location
- They help with your website's SEO, directly impacting your search results on google
- They are exciting and keep your audience's attention span engaged for longer
- 84% of customers make a purchase after watching an explainer vide
Conclusion: The advantages of having an animated video explainer
Explainer videos are a powerful marketing tool that can help you build your brand, improve your conversion rate, and increase customer retention. By making their animations, they have been found to be more engaging, memorable, and persuasive.
From increasing brand awareness and creating video content for social media, to increasing conversion rates and educating potential customers, there are so many benefits to having an animated explainer video on your landing page.
Need explainer videos for your company that convert?
Creating videos for your company can be challenging. But that’s where we come in. At TM Creates video production, we are experienced at creating high quality animated videos. Whether you have an idea already or need help with the concept and script, we will work with you every step of the way.