Do you want to create videos for your business, but don’t know where to start?
For one, a video is an effective way of getting your message across in a powerful, memorable, and entertaining way.
It can be used for promotions, marketing campaigns, tutorials or any other form of visual content. A video will help you build an emotional connection with your audience and get your message across in a way that a picture can’t.
However, making video content isn’t as simple as it may seem. If you’re feeling overwhelmed, no worries! Here are some tips to get you started.
If you want to create a video that's effective the following are five things you must consider:
1. Define your goals for creating videos
It’s important to be clear on what you are trying to accomplish with your videos. Are you trying to sell a product or service? Build brand awareness? Or launch a new campaign? All of these goals should influence how your video is created.
Doing some research before production even begins is also key to having an effective online video strategy. The two most important factors that will determine the success of your videos are: the quality of the content and where it will be posted.
2. Define the problem and solution you solve
Preproduction is the process of planning a video production in advance. It includes outlining what the video will be about, when it will be made and posted, who it's for, and how long it will be.
Have a think about what problem you solve for your users or customers and how your solution solves that problem. The more you can make it about the benefits and the user, the better the result. When you talk only about features and yourself, people tune out. They get bored. Press skip. And lose faith in your brand.
3. Decide on a call to action, what do you want customers to do after watching your video?
Woohoo! You managed to get your customers to watch the entire video right till the end. It was so engaging, insightful and got them hooked. But now what?
The call to action is the last thing that the viewer sees before they exit out of your video. It's a critical part of the video marketing process, and it needs to be compelling enough to get people to take the desired action.
If you want people to subscribe, then ask them to subscribe! If you want them to buy something, give them a quick heads-up about what they should buy.
4. Create a script and storyboard to bring your vision to life
You've got a plan, you know what you want your video to say and do. Now write it. Bring your vision to life.
When creating a script, you want it to be short, sweet, and clear. You also want it to be targeted for one specific audience which is why we planned our target audience above to have it in mind when writing.
When creating a storyboard, the more detail you can show the easier it is when it comes to make the video. Make sure you show locations, props and assets, actors and all the things your are going to need when it comes to filming.
5. Get going, shoot it, edit it and add some colour (or find someone to do it for you)
Preproduction is the process of planning a video production in advance, which is what you've done in the previous steps. The purpose of pre-production is to ensure that there are no surprises during filming or editing with regards to the content of the video or its timing.
So now with all that planning done, it's time for the fun part. The actual making of the video. Pick a day and get shooting. Put a timeline together and start ticking off the steps to get out a final video ready for publishing.
Conclusion
Videos can be used in every aspect of life from sharing events at work to documenting the latest product launch or even just showing off family moments on social media.
In order to get started with video production, you should have a strategy in place and as much content as possible. You need to plan, outlining what the video will be about, when it will be made and posted, who it's for, and how long it will be.
Your story deserves to be told. Your business deserves to grow. Your brand deserves a video. In the long run, your videos will be your best marketing tool for your business and a little bit of planning can make the world of difference.
