Introduction: How to Promote Small Business with Videos
Promoting your small business with videos is a great way to get your name out there. It gets people shouting and sharing stories about your business.
Videos are a great way to showcase your products introduce new ideas, show behind the scenes footage and tell a story. They are more popular than ever and have become an important part of marketing strategies for many small businesses.
Benefits of Videos in Small Businesses
Small businesses are exactly that, they’re small and often feel like family. They have a story, a differentiator and require a strong identity to stand out. And all of this should be shown in a business video.
Videos are the easiest way to humanise your brand and create a connection with your customers and should be a staple in your business marketing. They’re a great way to show off your products and services and are one of the most effective ways to get your message across.
Videos for small businesses can be used in many different ways. They can be used as a marketing tool, a training tool, or even as a part of the product itself. The benefits are endless!
Important things you should know when using videos to promote your small business
There are a few things you should keep in mind before you get started using videos to promote your small business:
- A video’s length should be short and concise. Make sure that you are providing enough information but not too much.
- Embed videos on your website or blog, but make sure that the video format is high quality and has good sound quality.
Animated videos, explainer videos, company stories… there are many types of videos that you can use in your video marketing strategy and they all have their place and offer value.
Examples of Small Businesses Using Videos to Build their Brand
Don’t just take our word for it, check out these other small businesses that have used videos to build their brand:
1. GOFAR: Automatic log booking device
GOFAR has used a product video on their landing page to draw your attention and quickly explain exactly what the product does. Through the use of the video, they were able to increase sales by over 8% with customers able to visually relate to the product and understand its benefits immediately.
2. The Founders Brewing Company’s “The Story"
The Founders Brewery Company have told their story of how they were founded, where they came from and where they hope to go. It’s the perfect balance between telling their story and humanising their brand, making it relevant to their customers and employees
3. Basecamp explainer video
When Basecamp got started, they created a video that didn’t just showcase their best features. Instead, they painted a picture to clearly point out the problem their software solves, making it relatable to customers.
It’s easy to focus on your own product’s amazing features, but what you really want to do is showcase how you solve everyday problems. Appeal to individuals’ emotions and explain how your solution can help make their lives easier, faster, and more effective.
8 Ways to Incorporate Video into your Marketing Strategy
Video marketing is one of the fastest-growing marketing channels in the world. It's also one of the most popular for small businesses, as it's a cost-effective way to get your message out to a wider audience. Check out these 8 ways you can use videos to promote your small business:
1) Tell your company's story:
As a small business owner, you want to tell your story. Humanise your brand by showing where you came from and how your business was founded with a personalised video. But don’t just make it about yourselves. Remember, you made a business to help others. Show how you want give back with your products or services and the vision your brand has to help others.
2) Explain how to do something:
How-to videos, tutorials, product demos. Make it easy for people to understand how to use your product or service and give them as much useful information as possible. For example, if you sell pet hair brushes, you could create a video explaining the best ways to groom your pets.
3) Show off and demonstrate your product:
If you sell a product, video is the most powerful way to showcase its entirety, giving people a sense of what the product is, how it feels and what it's made of. For example, if you sell headphones, a video can demonstrate their size and effectiveness.
4) Capture and highlight events
By filming and creating videos before, during and after your events, you have the potential to make your event reach more people and maximise the lasting value of your event.
5) Make use of social media videos:
Upload new videos regularly and build an audience on your social channels. By encouraging people to follow your Instagram stories, share videos on Facebook or your YouTube channels, you can very quickly grow brand awareness.
6) Use video content in email campaigns
From tutorials, to testimonials and sharing industry expertise, videos can go a long way in your emails. According to the campaign monitor, including a video in your email can improve click rates by 65%
7) Share testimonials for social proof
Don’t just tell people, show people. Let your customers tell others how much your product or service has helped them in their own words. It creates more interest and is more authentic than written quotes.
8) Use videos in your blog posts and help articles:
Make things clearer and add a personal touch with videos throughout your content. By incorporating videos into your articles, you add personality and bring your business to life.
Start Creating Videos for Your Small Business!
Video marketing is a highly effective way to grow your business. It can be used for everything from training to customer testimonials, and more. In this article, we have discussed the importance of video content marketing for small businesses and how to get started with it.
The next step is to start creating your own videos for your business! Reach out to our team and we can help get you started and create any type of video today!