Video Production for Startups

Inspire. Invite. Inform. Story-driven video production services for all stages of your journey.

Startup Video Specialist Sydney

TM Creates loves working with startups and passionate founders. We’re a full-service video production company and animation studio that specialises in bringing startups' visions to life. We are a trusted video partner for Fishburners, myWhānau, Flare and more. Therefore, we understand the importance of fast-paced, story-focused videos for startups within specific budgets.


Why you need videos for your startups

From explainer videos to product videos, company videos and customer testimonials. Videos can help you cut through the noise, define your differentiator and establish you as a must-have brand. After all, video marketing is an essential part of growing your business and the power of video is exponential!


Videos for every stage of startups

We understand that startup life often means bootstrapping and tight budgets. That’s why we work with you to create affordable, high quality videos that can be iterated as your project develops. Videos allow you to communicate your startup's purpose more clearly than any other media. Set yourself apart from the crowd with videos that break down complexity, explain your niche and highlight your differences to the world. With video content, you can educate, entertain and engage your audience. The potential is endless.

Video can help you

✔ Create a foothold in your industry
✔ Stand out and cut through the noise
✔ Persuade, engage and inform potential customers
✔ Build brand awareness

What we do

Make it clear what you do, drive traffic to your site or provide social proof with one of our high-quality video production services


Trusted by leading startups:

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Our Process

From design to delivery, we provide an individual, personalised experience through the entire production process. No bouncing between departments and people in our video production company. Here’s how our easy process works:

01. Creative development
When it comes to your brand, you’re the authority. We take our extensive experience in video production and combine it with the knowledge you have of your brand to create unique concepts that inspire, persuade, inform and sell.

02. Pre-Production
With the creative development taken care of, our expert team will then shape the concept into an engaging video. From scriptwriting and storyboarding, to scouting film locations and making music selections.

03. Production
From scripted scenes to in-depth interviews or ad-lib event filming, we can handle it all. Every story is unique, and so is every production. We aim to be at the cutting edge of creative originality in every element of the production.

04. Post-Production
We work our magic to stitch together highly engaging footage to ensure the message of your video production is story-focused and on point. Everything from motion graphics and animation, to colour grading and sound mixing, we take care of the smallest details.

Ready. Set. Create.

We use storytelling strategies to look at the big picture, making sure our professional videos reflect your startup goals. We're the only video production company in Sydney your startup will ever need.

How to Get Started with STARTUP Video Marketing

We want to work with you to tell your story.

Whether you know exactly what you want or are looking to discuss ideas, processes and pricing, get in touch with us.

Startup Video Production FAQs


What is needed to start a video production?
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All you need is an idea. The development of a concept starts with brainstorming sessions to generate ideas for the video. After the ideas are generated, they are refined and narrowed down to one or two concepts.

Video production processes start with the development of a concept. This is followed by storyboarding, pre-production, production and post-production.

Why do you NEED a video for your startup?
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Video is the most powerful form of communication. It conveys more information in less time and with greater emotional impact than any other medium.

Startups need videos to demonstrate their product or service, educate customers, increase conversion and promote their brand. From demo videos to explainer videos, animated videos and more.

Video can be used to tell a company's story and build trust with customers. It is also a powerful tool for driving traffic back to your website, increasing conversion rates and boosting sales.

How do you make a startup video?
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Whether it’s for a corporate or a startup, the video production process starts the same. First, you need to ask yourself what is the purpose of the video.

Is it for marketing purposes?
Or is it for education purposes?

If the answer is marketing, then you have to make sure that your video is engaging and has a clear call to action.

If the answer is education, then you need to make sure that your video has high production value and that it covers all the necessary points.

Startups often have tighter budgets, and that just means thinking about more creative ways to make your message clearer without spending too much.

How should a startup use an explainer video
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In short, any way you can! If you’re looking for investors, an explainer video goes a long way to introduce your concept and persuade people to invest. If you’re looking for customers, they can educate and convince customers to make a purchase.

Think of a startup explainer video like the ultimate elevator pitch. It’s the perfect introduction for the first experiences potential customers can have with your startup.

How much does it cost to create a startup video?
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At TM Creates, our typical rate for a video starts from $1000 and goes up to $10,000 depending on the length, style and complexity desired. But we also understand tight budgets, and can always create a scope to fit your budgetary needs.

What if my startup idea changes and you’ve already started making a video?
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We love working with startups, and completely understand that ideas change. When we make videos, we make templated videos that can be iterated on. For example, intros and outros that can be placed on all videos ever made, sections that can be replaced without paying for a whole new video and ways to replace voiceover artists and music to fit new target audiences.